Marketing · E-com · France
I sell on the internet.
Marketing does not create desire. It channels the desire people already carry toward the product that can satisfy it.
Products, mostly, through my own DTC brands on Shopify and Meta. But selling is selling: an ad is an idea you sell first, the idea that this thing is worth wanting. The same mechanics sell software, apps and projects.
What I study is the person on the other side. Why they want what they want, what they are afraid of, what makes them act. The offer, the angle, the copy and the page all come from that.
Now
Operating. My own DTC brands. Offers, creatives, landing pages, retention, and the numbers behind them.
Building. INTNT, a tool that adapts the product page to the ad creative each visitor clicked. Born on my own stores, on its way to becoming a product.
Work with me
Find the desire
Who already wants this, why, and what they would pay for it. Offer, positioning, pricing, and the unit economics that make it hold.
Channel it
The angle, the ad, the page it lands on. Putting the product in the path of a desire that is already there, in the words the buyer would use.
Run it
Acquisition week to week, as a growth partner with skin in the game. An operator on the inside, not an agency on the outside.
A small number of brands at a time. faiizyounes@gmail.com
Path
INTNT
2026 — nowA tool that adapts the product page to the ad creative each visitor clicked. Born on my own stores, on its way to becoming a product. MVP in development.
E-commerce, full time
2024 — nowE-commerce on and off since 2018, full time since 2024. Running my own DTC brands on Shopify and Meta. Co-founded a brand that has generated over $200k since the start of the year.
Ubeya
Apr — Dec 2025Co-founded one of the first French brands built around Philippine ube. Food is the hardest category I have touched: sourcing, shelf life, compliance. Closed it, learned a lot, and watched a wave of copycats launch after us.
Attentyve
2021 — 2024Founded a web design agency. 20+ clients, showcase and e-commerce sites.
Mooze
2018 — 2021Co-founded it and ran the marketing. Started with battery rental for businesses, pivoted to a click-and-collect app for restaurants.
Things I believe
- —A 2–3% conversion rate on paid traffic is not a benchmark. It is a failure the industry got used to.
- —The conversion structure for an older man and a young woman should not be the same. They do not respond to the same things.
- —Creative quality wins the click. Message match wins the sale. Two different jobs, and most brands only work on the first.
- —Revenue is vanity if the margin does not follow.
About me
- —I have a strange fascination with electricity. It was my favourite part of physics at school. If I did not have capitalist ambitions, I would be doing research on it.
- —I train calisthenics. Bodyweight only. No machine needed when you are the machine.
- —I left home about a year ago and have been working from Taiwan, Hong Kong, Malaysia, China and Singapore since. In the last twelve months I have spent maybe three weeks at home. Can't say I miss it.
Contact
Email works best.
faiizyounes@gmail.com